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In 2021, the UC Berkeley School of Optometry was renamed the Herbert Wertheim School of Optometry & Vision Science in honor of a landmark $50 million gift by Dr. Herbert Wertheim. Our name has changed, but our mission of advancing optometric education, clinical practice, and vision research for the benefit of a diverse and inclusive society remains the same. With consistent branding and messaging coming from all our units and groups, we can amplify the impact of our research, teaching, and patient care.

We encourage everyone to use the new name and the new logo! See below for details.

Our School Name

The official name of the School is the Herbert Wertheim School of Optometry & Vision Science at the University of California, Berkeley. This name should be used in formal documents such as letterheads, contracts, MOUS, gift agreements, marketing materials, websites, and newsletters.

Note: An acronym like HWSOVS or Berkeley HWSOVS is not part of our branding guidelines and should not be used. Similarly, the use of UCBSO should not be used.

Formal School Logo

Click on the download link to download a logo from Box. The Wertheim School Logos folder contains each of the following:

  • ESP file: Illustrator, aka “vector” file, best for most print reproduction uses, including large-format projects.
  • Large JPEG: Best for most print uses (5 inches, 300 dpi; you may adjust size down but NOT UP).
  • PNG: Best for web uses, transparency (when photos or color need to show through), and in Word files.
  • Email signature: in gmail, insert into your signature and set to display at medium or large size, depending on your preference.
  • Alternate logo colors in all blue, all gold medalist, all white and all black for when the background does allow the use of the blue & gold logo.

Wertheim Logo all blue


UC Berkeley Logos

Visit the Berkeley brand website for information (and files you can download) on the UC Berkeley Logo.

Powerpoint Templates

Click on the download link to download a powerpoint template with the Herbert Wertheim School of Optometry & Vision Science logo.


Research Poster Templates

Templates are available in both PowerPoint and Illustrator file formats.


Letterhead and Envelopes

Both school and campus letterhead and envelopes are available at the link below.


Zoom Backgrounds

Zoom backgrounds in a variety of themes (pride, centennial, campus, Bay Area) are available for download.